项目拥有者情况

单位/个人名称

贵州省丹寨县龙泉镇卡拉村村民委员会

法定代表人

王玉和

所在地区

  贵州省黔东南州丹寨县

单位性质

□国有企业        □民营企业   □外商投资企业   □海外企业

□高校、科研院所  □个人       □留学生         □其它

联 系 人

王玉和

E-mail(可不填)

longzhigang@xinhuanet.com

联系电话

1．13985806668     2.  08553611556

传真

08553611556

通讯地址

（中文）丹寨县龙泉镇卡拉村民委员会

邮政编码

557500

（英文）

项目情况

所属行业

□传媒出版  □影视音像   □创意设计   □工艺美术   □动漫游戏

□娱乐演艺  □文化旅游   □版权交易   □教育培训   □印刷复制

□文化用品  □其它                                           

专利状态

□已申请著作权/专利         申请号：___________________

□已获得著作权专利          注册号：___________________

□未申请著作权专利

成果权属

□独占        □共有     □其它                             

项目来源*

□专项基金项目         □国家社科基金项目       □自选

□其它   (自筹)                                                    

项目阶段

□策划构思阶段   □初创阶段   □稳定成长阶段  □成熟阶段

合作方式

□股权投资   □风险投资     □技术转让        □许可使用

□合作开发   □合作兴办新企业  □其它                      

需合作方

投入资金

(人民币)

□少于100万元

□100万至500万元（不含500万）

□500万至2000万元（不含2000万） 

□2000万至5000万元（不含5000万） 

□5000万元及以上

主要管理人员及项目负责人

姓名

王玉和

技术职称

姓名

技术职称

性别

男

学    历

初中

性别

学    历

年龄

41

职    务

村党支部书记

年龄

职    务

行业经验

从事鸟笼加工及销售已23年,担任村长、支书职务8年

行业经验

单位简介 (个人项目可不填。100字以内)

(中文)卡拉村位于丹寨县城东北部，距县城3公里，柏油路直通村内。全村面积1.23平方公里，共114户478人，是一个苗族聚居的行政村，村内绿树如荫，古树参天，苗族吊脚楼别具一格。该村是丹寨县芒筒筒芦笙的发源地之一，寨内人人能吹芦笙曲、能跳芦笙舞，具有浓郁的民族风情和深厚的民族文化底蕴；手工鸟笼工艺在该村源远流长，85%以上的农户以制作鸟笼为主要经济来源。卡拉鸟笼选材考究，精雕细刻，做工非常精美，远销省外及东南亚地区，在国内外享有盛誉。中央电视台、贵州电视台多次对该村进行报道，2003年1月被县政府列为县级民族文化旅游景点。

(英文) Kala village lies in the Northeastern part of Danzhai. It is  3 kilometers away from the town. A pitch road goes to in the village, the entire village area 1.23 square kilometers. It has 114 households 478 people. The village is a Miao-minority gathering administrative village, there are green tree as a shady, high-old trees, the unique Miao building make the village more special. The village is one of the original places of the Reed-Pipe Wind Instrument(RPWI), In Danzhai, everyone in the village enjoy singing the songs of RPWI, prefer to the dance of RPWI, with a dense minority fashion and a minority man-made bird cage craft fashion in the village in making bird cages that being the main economic recourse, the material of Kala bird cages are chosen carefully, caved consciously and the craft is fairly perfect Kala bird cages. Export to outside provinces and Southeast Asia, and Kala village famous for its bird caved in home and abroad. The village has been reported by GZTV several times. In Jan 2003, the village was recognized as a county-level minority-fork cultural travel view point.

项目介绍（简介、项目特点、应用范围、市场前景、效益分析及对投资者要求。500字以内）

项目现状：村内路面硬化已完工，表演场地芦笙堂已建好；2005年接待游客约10万人次，“苗家乐”渐成规模；鸟笼产销为“分散制作、集中销售”方式，由家庭作坊式加工，村委会负责集中销售并付计件工资。目前原料由榕江等地运输，注入资金后可就近建设楠竹基地。

项目特点：以鸟笼制作为主，以苗族风情生态旅游为辅，集鸟笼工艺加工、苗族风情、休闲娱乐和生态旅游为一体，按“鸟笼制作+鸟笼文化+苗族风情生态旅游”的思路和目标，利用目前已形成的地域交通优势、技术优势、品牌优势和政府扶持优势，结合卡拉村自然景观和民族特色，组建一支民族歌舞表演队，演员20人；招聘、培训工人30人，建设厂房、迎宾楼（含鸟笼精品陈列室、娱乐设施、餐厅和宾馆）、职工宿舍和楠竹基地，计划扩建后年产鸟笼共18万只，销售收入600万元（按目前价格），利润60万元；苗家乐、迎宾楼餐饮住宿、民族歌舞表演收入200万元，利润40万元。

应用价值：养鸟是中国传统闲情文化的精粹所在，养鸟爱好者遍布大江南北，并随着中华文化的国际化而遍及全球。鸟笼既是养鸟人不可或缺的心爱之物，是鸟及其主人身份品味的象征，同时又可作为精美的摆设品和装饰品。卡拉鸟笼是汉文化与苗文化巧妙结合的产物，它与美妙的卡拉风景、浓郁的民族风情一起，构成了一个神奇的苗族文化生态圈,具有很高的文化价值和旅游价值。

市场状况及市场前景分析：卡拉鸟笼年产7万多只并全部销售一空，订单较多，但因生产规模小而无法满足市场需求。目前鸟笼有高档、中档和普通三个档次，批发价（国内）分别为250元/只、60—80元/只和15元/只，其中普通笼销售占80%左右，不少成品经中间商转销国外。注入资金后，可加大广告宣传力度，了解国外行情，较大幅度地提高生产规模和单件产品销售收入；文化旅游开发方面，经县政府支持和推荐，到卡拉村旅游观光、观赏拍摄鸟笼工艺和苗家风情的游客越来越多，以“鸟笼文化+苗族风情”的生态园建设大有可为。下一步还可引进珍稀名贵的观赏鸟类进行一定规模的笼养，将卡拉发展为名贵鸟类集散地和鸟文化的热点地区，使卡拉民族生态园有更为广阔的发展空间。

共需投资：建设厂房、迎宾楼和宿舍（木房）150万元左右（含设施）；组建民族歌舞表演队20万元（工资800元）；招聘、培训工人5万元（底薪200+计件）；建造楠竹基地20万元；广告宣传费用10万元；其他5万元。共需增加投资210万元左右。

合作方式：村委会以固定资产及无形资产共200万元入股：

一、        固定资产：既有家庭作坊所用的机械、建设用土地10亩、芦笙堂折合30万元；

二、        无形资产：鸟笼制作技术使用权：20万元；

            　民族风情及全村人文景观：150万元。

（英文）At present situation, The solidification of the roads in the village is completed, the playground “RPWI center” is finished. There are 10,000 traveler visited the village in 2005. “Miao-happiness” generally come into scales; The production and sale style is “individual making, gathering sales”. The cage are manufactured by families and the village committee responsible for sale them and pay for their wages according to their production. At present, the material was delivered from Rongjiang county, after put into money, the basis of Nan-bamboo may be established nearby.

Feature of the programme, On the basis of bird cage manufacture, Miao-minority eco-travel just as a complement cage manufacture, Miao-minority fashion, leisure, entertainment and eco-travel into an entity.

According to the ideals and goal of “cage manufacture, cage-culture, Miao-minority-fashion, eco-travel”. By using the formed advantages of regional transportation, technique, brand and the support from the county government. Kala village merges natural scene into the features of Miao minority. They organized a Miao minority team of 20 numbers of dancing and singing, employ and trained 30 workers, established factory and hotel (best bird cages display rooms, entertainment facilities, dinner-room, hotel), clerk’s dormitory and Nan-bamboo basis, “Miao-minority happiness, the Incomes of room, board and the performance of Miao-minority dancing add up to a gross income ￥2 million, net profit￥0.4 million.

Practical values, birds-raising is the essence part of traditional . there are many bird lovers across the country, with the internationalization of          Chinese culture, bird raising is spreading all over the world, cages not only the eyes of the bird lover, but also the identity and quality of the bird lover, at the same time , it may be serviced as display and ornaments. Kala is the son of Han-dynasty and Miao-culture, which has been merged into the Kala natural scene, dense national fashion and formed a wonderful Miao-minority cultural eco-circle, which is of high cultural and travel values.

Market condition and Market expectation analysis, Kala makes more than 70,000 cages are more than the small scale production, so Kala can’t meet the large demanding of the market. At the moment, there are three classes , higher quality, medium, ordinary, whole sale price is      ￥60-80per cage and ￥15per cage ,among them , ordinary  cage account for about 80 percentage. Many finished products export to overseas. After money is registered. We do more advertisements to know more market information of domestic and abroad, increase products scale and incomes of retail products, on the aspect of cultured travel development,. By the support and the recommendation of the people’s government of our country. Increasing numbers travel visited Kala natural scene , appreciated and took photos of cage craft, investigated the fashion of Miao Minority. The construction of “cage culture and Miao Minority fashion” eco-garden can make a great difference. Further more, we can introduce rave beautiful bird to some extent and make Kala a gathering area of rave bird and birds culture and offer the national eco-garden in Kala a more wide development space.

Total investment build factory, hotel, dormitory(wood). Add up to about ￥1.5 million; Organize a national singing and dancing team ￥0.2 million(wage:￥800 per month); employ and train worker ￥50,000.(lowest wage ￥200 per cage), establish a Nan-bamboo. ￥0.2 million, advertisement fee:￥0.1 million; other fees￥50,000. In total, increase invest ￥2.10 million.

 Pattern of Co-operation:

Kala village committee in the form of fix capital and in visible capital account for a share of ￥2.0 million.

1. Fix capital: machines of family-mills, land for construction 10

hectares. RPWI center account for ￥0.3 million.

2. Invisible capital: franchise of cage making technique:￥0.2 million.

National fashion and the appearance view of all the people in the village: ￥1.5milion.

项目编号

项目类别

工艺美术及文化旅游综合开发

项目名称

卡拉鸟笼民族生态园

招商内容

合作方式

        合作开发

投资预算

410万元

融资额        　210    　万元

资金用途　

建设厂房、迎宾楼和职工宿舍、组建民族歌舞表演队等

项目简介

按“鸟笼制作+鸟笼文化+苗族风情生态旅游”的思路，扩大鸟笼生产规模，成立民族歌舞表演队，利用目前已形成的地域交通优势、技术优势、品牌优势和政府扶持优势，结合卡拉村自然景观和民族特色，综合开发卡拉村鸟笼工艺和民族风情生态旅游。

项目优势

与

市场分析

项目优势：

1、政策优势：卡拉村是丹寨县政府重点扶持与推荐的民族文化村寨，是丹寨民族风情游的龙头村，也是丹寨县国家级生态农业观光旅游线路（石桥——东湖——果园场——卡拉——排莫）的主要景点。

2、人文地理优势：卡拉村民族风情浓郁，寨内绿树成荫，柏油路直通寨内，距县城仅3公里；民族文化底蕴丰厚，寨内人人能吹芦笙曲、能跳芦笙舞。

3、技术与品牌优势：村内85%以上的农户精通鸟笼制作，卡拉鸟笼做工精良，远销南方各省和东南亚，已在鸟笼市场上享有盛誉。

市场分析：

卡拉鸟笼年产7万多只并全部销售一空，订单较多，但因生产规模小而无法满足市场需求。目前鸟笼有高档、中档和普通三个档次，批发价（国内）分别为250元/只、60—80元/只和15元/只，其中普通笼销售占80%左右，不少成品经中间商转销国外。注入资金后，可加大广告宣传力度，了解国外行情，较大幅度地提高单件产品销售收入；文化旅游开发方面，经县政府支持和推荐，到卡拉村旅游观光、观赏拍摄鸟笼工艺和苗家风情的游客越来越多，以“鸟笼文化+苗族风情”的开发大有可为。下一步还可引进珍稀名贵的观赏鸟类进行一定规模的笼养，将卡拉发展为名贵鸟类集散地和鸟文化的热点地区，使卡拉民族生态园有更为广阔的发展空间。

项目现状

及计划